As most of you will have realised by now, DR has closed its doors and
will no longer be publishing the features and videos that we’ve become
so renowned for.
There has been plenty of speculation on other sites and forums about the
reasons why this has occurred, and despite the first impressions that it
must have been for financial reasons, nothing could be further from the
truth. Thanks to your participation and the generous support of the
automotive industry we were in rude health and looking forward to a
bumper year, but differences in my vision about future priorities have
led to a parting of ways.
I set up DR because I am genuinely passionate about the communities of
car enthusiasts that I have been a part of for many years, my vision was
to create a ‘republic’ empowering readers to influence the publishing
agenda and bring you closer to the subject (and industry) that you had
shown so much support towards.
This vision embraced communities, not just within DR but across the
internet, my intention was to let you choose who you interacted with,
the content you preferred to consume and provide a quality platform from
which you could share your experiences.
I greatly enjoyed meeting and talking with many of you, awarding a
bounty of competition prizes and providing rewarding experiences, as
those of you who joined us on the GT3 Launch Event can attest. You the
reader, have proven that if we treat you with respect then you reward us
with a high-level of constructive and interesting feedback. You’ve
proven many people wrong who thought it was impossible for brands to
engage with users in a social community. That’s what I’m most proud of
DR having achieved.
I for one will miss the banter, so I have set up a new community at www.skiddmark.com which
will give those of you who wish to keep in touch somewhere to
congregate. If there is demand then I will develop it further, but I
certainly hope that the momentum we have built will live on in other
communities and that car manufacturers will continue to discover new
ways of engaging us and making the process of buying and owning cars
fun.
Keep the faith, and thanks for all your support. It’s been a blast.
Steve